Join a select group of Drexel Arts Administration students who will learn from leading management consultant and researcher Alan Brown, Principal, WolfBrown.
Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. His work focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape.
This interactive master class will be offered on Tuesday, April 29th from 4:30 to 6:00 pm in the URBN Center. A second class later in the evening is possible if registration exceeds the limit. Attendance is limited to 15 students. Food will be provided.
Master Class Description:
What really happens when the lights go down and the curtain rises? Most arts groups do a great job of tracking attendance and revenues, but these are poor indicators of impact. Aside from the buzz in the lobby, is it possible to define – and even measure – how audiences are transformed? If you had this information, what would you do with it? Alan Brown will summarize results from a series of studies over the past six years, tracing the theoretical foundations of intrinsic impact, and illustrating how arts groups in the US and abroad are using impact assessment to improve programs and measure audience engagement